# Growili

> AI-powered e-commerce analytics platform for profitability growth. POAS (Profit on Ad Spend) tracking, customer intelligence, and real-time optimization across Google Ads, Facebook Ads, GA4, Sklik, Heureka, and more.

Growili helps e-shops measure the real profit from advertising — not just revenue. Core differentiator is the POAS® metric (Profit on Ad Spend), which accounts for purchase prices, shipping, packaging, fees, and discounts. Multi-tenant platform serving both individual e-shops and marketing agencies, primarily in the Czech and Slovak markets.

## Pages

- [Homepage](/): Overview of Growili, POAS analytics, and integrations.
- [Pricing](/pricing): Plans and pricing for e-shops and agencies.
- [Contact](/contact): Get in touch with the Growili team.
- [Integrations](/integrations): Supported data sources (Google Ads, Facebook, GA4, Sklik, Heureka, GSC, GMC).
- [Compare](/compare): How Growili compares to other analytics tools.
- [Apps overview](/apps): Suite of products built on the Growili platform.
- [GrowMetrics](/apps/growmetrics): Marketing analytics and POAS dashboards.
- [GrowIQ](/apps/growiq): Smart insights and AI recommendations.
- [GrowAds](/apps/growads): Ad campaign management and optimization.
- [GrowRFM](/apps/growrfm): Customer RFM segmentation and analytics.
- [GrowthWriter](/apps/growthwriter): AI content generation for e-shops.
- [Growili App](/apps/growili): Core Growili application.
- [CSS landing](/css): Comparison Shopping Service for Google Shopping.

## Education

- [POAS guide](/poas): What POAS is and why it beats ROAS.
- [POAS course](/poas-kurz): 7-lesson course on profit-aware advertising.
- [POAS maturity](/poas-maturity): Assess your POAS maturity level.
- [POAS deep-dive](/guides/poas): In-depth POAS guide.
- [Academy](/akademie): Growili Academy with marketing courses.
- [Ebook](/ebook): Free e-commerce profitability ebook.
- [Agency quiz](/agency-quiz): Find the right agency for your e-shop.
- [Blog](/blog): Articles on e-commerce analytics, POAS, and ad optimization.
- [Glossary](/slovnik): Marketing and analytics terminology.

## Affiliate

- [Affiliate program](/affiliate): Earn commission by referring e-shops to Growili.
- [Affiliate signup](/affiliate/register): Join the Growili affiliate program.

## Optional

- [Privacy policy](/privacy): How we handle personal data.
- [Terms of service](/terms): Terms governing the use of Growili.
- [Cookies](/cookies): Cookie policy.
- [Google API policy](/google-api-policy): Compliance with Google API user data policy.
- [Ads terms](/ads/terms): Terms for Growili Ads.
- [Ads privacy](/ads/privacy): Privacy policy for Growili Ads.
- [Ads Google terms](/ads/google-terms): Google-specific terms for Growili Ads.